- Compiling a press kit.
- Writing press releases, biographies, etc.
- Procuring testimonials for your book.
- Sending out pre-publication mailouts.
- Tailoring a media list to suit your needs.
- Setting up television and radio interviews.
- Securing newspaper and magazine articles and interviews.
- Sending books to book reviewers and publications across North America.
- Conducting Follow up with reviewers
- Organizing launches, readings and author tours.
- Securing distribution in Canada and the United States
- Organizing motivational lecture tours
- Conducting niche marketing campaigns.
- Organizing issue-oriented forums.
